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Even Dior scarfs are beautiful and do not have Dior written all over it, like it’s in say a Louis Vuitton product. It’s a personal choice, there are youngsters who like to show that they have just bought a high-end product but in my case, I’m more mature so I like it subtle.Like Divya, many others agree that it’s the quality and the look of the product, which makes them opt for the brand instead of just the brand name. People now like the subdued fashion more than carrying anything flashy. Fashion should be understated yet followed if need be.”Going subtle certainly seems to be the new fashion statement and actress Amrita Arora agrees. When it comes to distinct styles that are identified by themselves; it’s something like a Fendi product or a Celine bag where the logo is really small. There are certain examples where a loud signature works, but only for a particular season.When you wear a brand, the quality of the product itself shows the brand and not the monogram.

It’s more about the personal equation one shares with the brand. That worked as it was interesting and was a signature style. Businessman Zohair Arif says, “I don’t like it flashy at all. Pinky Reddy says, “I go for all subtle products. For example, Sarah Jessica Parker once wore an Oscar De La Renta gown with his signature printed big near the end of the gown. But the luxury brand I buy, I like it either completely without the brand monogram or if it’s visible, in a very small manner. Brands have built a reputation for themselves and they have a peculiarity to their brand.”Divya Gurwara, founder of Bridal Asia, too says that she likes her brand statement to be absolutely subtle. What matters is, does the product from a particular brand appeal to me, and does the look go with my outfit The brand is irrelevant.

Now, it’s all about understated elegance of a brand and the quality of the product Her favourite: Shraddha Kapoor with the simple Chanel bag that she’s mostly spotted with PVC injection molding machine Factory Now, it’s all about understated elegance of a brand and the quality of the productGone are the days when at a party, one would hold their high-end fashion bag just so that the first thing to be noticed would be the monogram. More and more people these days want their high-end products to be subtle and not scream the name of the brand. Even if I am buying a belt, it’s for the quality of the leather. Even Pucci products don’t go all out with monograms.

They like the buckle of the belt to be huge and in your face.”Stylist speaks:Tanya Ghavri says that even in the fashion industry, it’s all about discreet fashion now. It has always been like that for me.. “The monogram need not scream. She says, “That’s the way it should be. I personally prefer a subtle D&G product. Be it in Hyderabad or in India in general, many people usually just buy brands to show off. The product and the styling need to speak rather than the monogram,” she says. When you are wearing a brand, the quality speaks for the brand. “The trend is going away even among designers. It’s tacky to be flaunting the designer label in a loud manner. Nobody likes a massive monogram printed all over