The idea stemmed from their efforts to reduce waste
There are rounds of design approvals before the final product is made, the clothes are keepsakes, so we ensure everything’s just perfect,” she adds. The aim is to provide sustainable alternatives to everyday utility items by working on the principles of sustainability and environmentally safe alternatives to plastic.From conceptualising the design to shipping the re-purposed clothes, the drill takes about eight to 10 days.“We recently had a customer who wanted cushion covers made out of his deceased dogs’ clothes. So how do they decide which cloth is worthy of being turned into a quilt or a bedcover? “We tell people to do a quick tear test to see the quality of the material they are sending us. This often happens when we make baby quilts.
The idea stemmed from their efforts to reduce waste as social activists, shares Ayesha. They also have pick-up facilities in Mumbai, Pune and Gurugram. Shares Ayesha, “Some people are so attached to their clothes that they don’t want to cut them. All the material is sourced locally to ensure that there should be little or zero carbon footprint.The concept isn’t new, they remind us. We have tied-up with local NGOs and migrant workers in these places, who manually stitch these pieces for us”.
Ayesha shares. There’s too much nostalgia associated with these clothes and we have to be careful with it. If it is completely frayed out, it is difficult to work on such a cloth. There was little then, that wasn’t put to re-use.”The foundation of their entire organisation— Cornucopia — rests on the core concept of sustainability..”From conceptualising the design to shipping the re-purposed clothes, the drill takes about eight to 10 days. We started re-purposing old clothes at a household level for our friends. “They are made with love and care by a bunch of women in Maharashtra and Haryana.”But mostly, the decision is driven by the people’s fondness for the materials. Manisha and Ayesha Desai Do you have old, worn-out T-shirts that you absolutely love and don’t wear, but can’t bear the high speed injection molding machine Factory thought of parting with them either? Mumbai-born siblings Manisha and Ayesha Desai transform your old and used T-shirts, kurtas, dupattas, saris or anything that’s in your loft, into quilts, bedcovers, cushion covers and bags. It was a common practice among the older generations to stitch together old items of clothing to make a quilt or bed sheet. In such occassions, we try to change the design in a way that there is no cutting required. “While working on recycled products, we realised the potential for old clothes. It was when people started approaching us often that we realised there is a scope to have a wider reach
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